Everyone thinks they know who are the biggest marketing companies in the world, and I'm sure you know some of the famous agencies like BBDO, Havas or Grey. But would it surprise you if I told you that those agencies aren't even in the top 10? The landscape of global agencies has become cluttered and confusing over the past 10 years. While large networks of agencies and holding companies are at the forefront, there has been a convergence of consulting firms and technology giants that have joined the competition, as have internal agencies. All of this continues to blur the dividing line between what is considered an agency and who is best suited to support your global digital, advertising and marketing initiatives.
Engine is a marketing company based on 14 agencies working across the spectrum of marketing disciplines. They have 30 offices around the world, from New York to Shanghai, Los Angeles, Sydney and more. This new generation of marketing agencies has worked with clients such as Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.
The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. Mc Group is the largest independent advertising and public relations agency in Germany and Europe. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few.
With more than 80 offices around the world, the German communication agency is the only agency that is present in the 28 Member States of the EU and in economic centers around the world. Saatchi & Saatchi, which began as an emerging advertising agency in London in the 1970s, has grown into a global communication agency with 114 offices in 67 countries. Although it remains the smallest of the three main advertising agencies in the Publicis Groupe network, the agency continues to work with six of the top 10 global advertisers. Edelman is the world's largest independent public relations agency that helped define public relations.
modern. The agency continues to push the boundaries of what public relations can do and partners with 2000 of the world's leading companies, helping them evolve, promote and protect their brand and reputation. Edelman has 65 offices and 5000 employees. Read more about this agency here.
Cheil Worldwide, South Korea's largest advertising agency, has a turnover more than three times that of its closest domestic rival. The agency has 53 offices in 43 countries and 6,200 employees worldwide. Owned by the Samsung Group, Cheil's list of major customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Zenith, part of Publicis Media, is the ROI agency with 5000 specialists in 95 markets.
The agency specializes in communications planning, media, value optimization, technology and data and the analysis. Zenith has worked with companies such as Aviva, 21st Century Fox, Mercedes, BMW and more. Xaxis is The Outcome Media Company, which combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments. With 1800 programmatic experts, Xaxis has more than 3000 customers in 47 markets in North America, Europe, Asia-Pacific, Latin America and the Middle East.
Xaxis is a member of WPP's GroupM. Founded in 1923, Y&R is a world leader in marketing communications within the WPP network. The agency operates as a global boutique agency that connects deep information on the needs of local companies with consumers, united by a global team. Y&R's customer list includes RockCked, Dell, Xerox, Burger King and Movistar.
Carat is a comprehensive media buying and planning agency that seeks to redefine media for clients today's most innovative. The agency consistently ranks high in RECMA's global qualitative assessment ranking and serves clients in 150 countries with more than 10,000 talented employees. Carat is also the largest agency in the Dentsu Aegis network in terms of annual revenues. Walter Thompson is the best-known marketing agency in the world and has been creating creative solutions for creating lasting brands for more than 150 years.
JWT, a true global agency, has more than 200 offices in more than 90 countries and nearly 10,000 employees. The WPP agency is the official agency of Church's Chicken, US, US Marine Corps, Subway and KPMG, to name a few. Mediacom is one of the world's leading media companies, with 7,000 employees in 125 offices in 100 countries around the world. They were originally Grey's media division, but they separated to focus on full-time media and work with companies such as Mars, P&G, AB InBev, GSK and Sony.
Mediacom is part of GroupM and is a member of WPP. Founded in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare is the official media agency of Pandora Jewelry, TJX and Tyson Foods.
In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most prestigious advertising agencies and regularly receives awards and awards. While maintaining a lower profile than other major agencies, DDB continues to work with major brands, from Heineken to Ubisoft and Volkswagen, while acting as an official agency for McDonald's, Jeep and more. Dentsu is the largest advertising agency in Japan.
The agency offers a wide range of services in eight business areas, including marketing, digital, creative sphere, promotions, media, content, public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. PwC Digital Services is the agency division of PricewaterhouseCoopers, a multinational consulting firm. With more than 10,000 team members worldwide, the digital agency offers innovation, strategy, experience, technology, knowledge and creation services branded.
Accenture Interactive is the world's largest agency by revenue, with more than 18,000 employees in 40 offices around the world. The digital agency is a subsidiary of management consulting firm Accenture and represents around 13% of the total revenues of its parent company. The 10 biggest marketing companies in the world and what they do Companies can't survive fierce competition without proper market research, and that's where marketing companies come into play. Dentsu Aegis Network is a multinational digital marketing and media company operating in London, England, and is wholly owned by the Japanese media agency Dentsu. Hakuhodo has made a name for itself with more than 120 years of work dedicated to brand creation, design, consumer information, market research, media planning and buying, and relationship marketing.
The companies you'll find on this list aren't, for the most part, independent advertising companies. The company offers communication strategy services through media planning and purchasing, sports marketing, digital creative work, content creation and market research. See the Agency Spotter report on the main advertising agencies, the main marketing agencies and the main digital agencies. The company has faced some marketing challenges, especially during the transition period of the 2000s, but it recovered and remains one of the “big five advertising agencies”. The global marketing company employs more than 8,000 people in 70 offices around the world and is a subsidiary of Alliance Data Systems Corp, a loyalty and marketing services company.
Grey is one of the world's leading advertising agencies, serving one-fifth of the FORTUNE 500 companies. The company is known for its public relations services, but some of its divisions also specialize in digital marketing. Publicis Groupe's subsidiary companies offer services ranging from market research to public relations, including brand creation and definition of brand identity. In addition, the company focuses on business-to-business (B2B) marketing and works with several consumer marketing clients, providing them with comprehensive digital solutions.
With the help of market research, it's possible to discover new customers, their ideal clientele and market trends, and that's what makes it crucial. Most of these firms are located in North America, but the company has begun to expand into international markets. The company focuses on digital marketing and offers its customers services that help them adapt to the constantly changing digital market.
