As an expert in the marketing industry, I'm sure you know some of the most famous agencies like BBDO, Havas or Grey. But did you know that these agencies aren't even in the top 10? The landscape of global agencies has become increasingly crowded and complex over the past decade. While large networks of agencies and holding companies remain at the forefront, consulting firms and technology giants have joined the competition, as have internal agencies. This has made it difficult to distinguish between what is considered an agency and who is best suited to support your global digital, advertising and marketing initiatives.Engine is a marketing company based on 14 agencies working across the spectrum of marketing disciplines.
They have 30 offices around the world, from New York to Shanghai, Los Angeles, Sydney and more. This new generation of marketing agencies has worked with clients such as Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies.
UM operates in more than 100 countries and employs more than 4,800 people.Mc Group is the largest independent advertising and public relations agency in Germany and Europe. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few. With more than 80 offices around the world, the German communication agency is the only agency that is present in the 28 Member States of the EU and in economic centers around the world.Saatchi & Saatchi, which began as an emerging advertising agency in London in the 1970s, has grown into a global communication agency with 114 offices in 67 countries. Although it remains the smallest of the three main advertising agencies in the Publicis Groupe network, the agency continues to work with six of the top 10 global advertisers.
Edelman is the world's largest independent public relations agency that helped define public relations modern. The agency continues to push the boundaries of what public relations can do and partners with 2000 of the world's leading companies, helping them evolve, promote and protect their brand and reputation. Edelman has 65 offices and 5000 employees.Cheil Worldwide, South Korea's largest advertising agency, has a turnover more than three times that of its closest domestic rival. The agency has 53 offices in 43 countries and 6,200 employees worldwide.
Owned by the Samsung Group, Cheil's list of major customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more.Zenith, part of Publicis Media, is the ROI agency with 5000 specialists in 95 markets. The agency specializes in communications planning, media value optimization, technology and data analysis. Zenith has worked with companies such as Aviva, 21st Century Fox, Mercedes, BMW and more. Xaxis is The Outcome Media Company which combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments.
With 1800 programmatic experts Xaxis has more than 3000 customers in 47 markets in North America Europe Asia-Pacific Latin America and Middle East Xaxis is a member of WPP's GroupM.Founded in 1923 Y&R is a world leader in marketing communications within WPP network The agency operates as a global boutique agency that connects deep information on needs of local companies with consumers united by a global team Y&R's customer list includes RockCked Dell Xerox Burger King and Movistar Carat is a comprehensive media buying and planning agency that seeks to redefine media for clients today's most innovative The agency consistently ranks high in RECMA's global qualitative assessment ranking and serves clients in 150 countries with more than 10 000 talented employees Carat is also largest agency in Dentsu Aegis network terms of annual revenuesWalter Thompson is best-known marketing agency world and has been creating creative solutions for creating lasting brands for more than 150 years JWT true global agency has more than 200 offices in more than 90 countries nearly 10 000 employees WPP agency official agency Church's Chicken US US Marine Corps Subway KPMG name few Mediacom one world's leading media companies 7 000 employees 125 offices 100 countries around world They were originally Grey's media division but they separated focus full-time media work companies such Mars P&G AB InBev GSK Sony Mediacom part GroupM member WPPFounded 1997 Mindshare one best media buying planning agencies world The agency part WPP's GroupM has 116 offices 86 countries North America Latin America Europe Middle East Asia Mindshare official media agency Pandora Jewelry TJX Tyson Foods In 1949 Bill Bernbach Ned Doyle Maxwell Dane founded advertising giant DDB DDB one most prestigious advertising agencies regularly receives awards awards While maintaining lower profile than other major agencies DDB continues work major brands from Heineken Ubisoft Volkswagen while acting official agency McDonald's Jeep more Dentsu largest advertising agency Japan The offers wide range services eight business areas including marketing digital creative sphere promotions media content public relations global business Dentsu founded 1901 works global brands such Facebook PwC Digital Services Hallandale Beach FL.
